Email marketing is the #1 way I protect my business growth. Unlike social media, I own my email list. So, if my favorite social platforms change or disappear altogether, I can continue connecting with my audience. It empowers me to stop solely living at the mercy of an algorithm and ensure my messages reach my audience consistently.
If you’ve ever wondered how to grow your email list and actually connect with the people on it, let’s talk about the magic of Flodesk and how it’s become a powerful tool in my client experience workflow.
The Quickest Way to use Flodesk to Grow Your Email List? A Freebie That Actually Serves
You’ve probably heard that offering a freebie is one of the fastest ways to grow your email list. And it’s true. But here’s the key: it needs to actually help someone on their journey.
For my photography brand, which supports moms-to-be through maternity boudoir photography, one of our most powerful freebies is a Birth Bag Checklist. It’s not just a cute download, it’s something they’ll actually print out and use. And that’s the whole point. A helpful freebie builds trust before they ever book with you.
Why Flodesk?
Flodesk is my go-to email marketing platform because it’s beautiful, user-friendly, and built for creators. I love how easy it is to create automations and gorgeous emails without getting overwhelmed by tech. There’s no coding required, just drag, drop, and connect.
Not only can I create emails on Flodesk, but I can also create forms that convert. For the Birth Bag Checklist, I created a website popup form that is embedded on my website and pops up on the maternity and maternity boudoir landing pages. Take a look!
Someone might be browsing those pages and interested in a photoshoot, but then see this pop-up of a checklist that brings value to them. They want it, so they enter their information and their info is automatically added to my email list and the freebie is sent right away. I set it all up once, and it does the work behind the scenes so I don’t have to!
From Download to Booking: The Email Sequence That Converts
Once someone downloads our freebie, Flodesk automatically kicks off an email sequence. All of the emails are set on a schedule so we don’t have to do a thing!
Here’s a quick breakdown of what that looks like:
Email #1 – The Freebie Delivery + Warm Welcome
We send them their birth bag checklist and introduce who we are. It’s friendly, helpful, and sets the tone.
Email #2 – Meet Angelica
I use this email to introduce myself and speak to the phase of life they’re currently in. I also invite them to follow me on Instagram.
Email #3 – Behind the Scenes of a Maternity Boudoir Session
This email gives a peek into the Pompy Portraits experience, from helping you get ready to hyping the mama-to-be up during her shoot and making sure her final photos shine in her home.
Email #4 – The Sell
This is the soft pitch. It’s not salesy, it’s an invitation. We let them know how they can reach out or ask questions and share a link to a blog about planning for a maternity photography session.
Email #5 – Reminder Email
This is a quick email to remind mamas when the best time to take maternity photos is. We also included a button to schedule a quick chat with us as the call-to-action.
You can absolutely make this sequence longer or shorter depending on your client journey, but what matters is consistency and value. Take a look at some of the emails below!
From Lead Magnet to Lead Generation
Here’s the really cool part: I once had someone download the freebie and submit an inquiry minutes later. That’s how you know your lead magnet is aligned with your audience and converting.
Using Flodesk to Grow My Business
Flodesk helps me stay in touch with potential clients in a way that feels warm and personal (not spammy). It keeps my brand front of mind and turns casual browsers into booked sessions.
Whether you’re a photographer, coach, or creative entrepreneur, email marketing is still one of the most powerful tools you can use to grow your business, and Flodesk makes it easy.
If you’re not using it yet, I can’t recommend it enough. Give it a try and get 50% off your first year with this link!
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